Today Blanc & Nice to See You
PRODUCT NAMING, COPYWRITING
NAMING
In continuation of the Enosophia rebranding project, I was hired by the Bruketa&Žinić&Grey agency to develop the verbal identity for two sparkling wines. Both sparkling wines are in the mid-price range and are designed to be enjoyed on various everyday occasions that don't require expensive wines. The idea was to create sparkling wines that could be shared with friends after work or used to celebrate small, everyday moments.
Sparkling wines are meant to celebrate special occasions that we want to cherish. These events include weddings, the birth of a child, a new job, or even failures that, eventually, have led to personal successes.
This concept continues with the ‘Today Blanc’ sparkling wine, since the most important day is today. There are plenty of such days, and they are the ones that make life worth living. Each of them holds something worth celebrating. Therefore, the labels of 'Today Blanc' sparkling wines feature confetti, as we celebrate the everyday, small things.
All these moments, at the end of the day, wouldn't be possible without the people with whom we celebrate and toast. 'Nice to See You' sparkling wine is for them, and its label serves as both a greeting and a thank you to all those who contribute to our lives.
