Željka Zrnić Studio is a brand and design consultancy specialising in brand strategy and spatial design, mostly within the hospitality and tourism industries and lifestyle brands.

My approach is to help clients showcase their businesses by blending strategic thinking and creative execution, resulting in a consistent tone and distinctive visual language.


  • "Željka is a rare combination of analytical skills, structured thinking, and creativity in everything she does. Our long-lasting collaboration reflects her responsible and focused approach to each project."

    Davor Bruketa, CCO Bruketa&Žinić&Grey agency

  • "The fact we would hire her for any future project requiring her expertise speaks the best of our collaboration with Željka. With her great sense of visual storytelling and aesthetics, she raised every idea to a greater degree in its execution."

    Ružica Božić Cerovac, Chocolate Museum Zagreb owner

  • "I enjoy working with Željka. She is thorough, focused throughout the entire process and super creative. She always looks beyond the brief and pushes everything one step further."

    Nikola Žinić, CCO Bruketa&Žinić&Grey agency

  • "Working with Željka was an incredible experience for me. From the way she thinks outside of the box to her passion for detail is remarkable. And if there is no way, Željka will find a way."

    Tonči Trbuović, Museum of Mystery owner

Services

  • The studio specialises in crafting brand strategies that prioritise narrative development, emphasising heritage and history to create relatable brand stories with a lighthearted touch.

    The thorough research into current trends and topics relevant to each brand's market is conducted to craft tailored strategies. These strategies, based on collected insights, establish a unique brand positioning and provide various brand expression tools and ideas.

    By utilising complementary design services, the strategies are presented through a range of concepts, allowing clients to envision their brand vividly across different touchpoints.

  • Diverse professionals with varied backgrounds will contribute to brand implementation from a design standpoint. Ensuring coherence in brand development requires adherence to a unified set of guidelines.

    These guidelines, derived from the brand strategy, facilitate consistent expression across different project aspects in a cohesive design language, contributing to the achievement of defined business objectives.

  • A meaningful brand name rarely comes out of the blue. Even if it does, there's a considerable risk of overlap with existing names. Thankfully, comprehensive research—essential for developing a brand strategy or narrative—always yields relevant and distinctive name proposals resonating well with both the brand owner and its audience.

    Each name proposal undergoes a preliminary checkup of registered trademarks to eliminate any possibility of encountering issues related to intellectual property.

  • The verbal identity of the brand extends beyond its brand name. From slogans and taglines to brand stories and product names, there are numerous opportunities for verbal communication with the brand's audience.


    Books, articles, and descriptions are great ways to provide more specific and nuanced brand expression.

  • When it comes to interior design for public spaces such as restaurants, museums, or venues requiring spatial storytelling, the focus is on crafting a distinctive aesthetic while upholding consistent brand expression.

    Collaborating with architects, I manage complete design projects, beginning with ideation rooted in strategic research and extending through to the execution phase. This involves creating detailed technical drawings, providing supervision, and offering support during the final stages of implementation.

  • I design a diverse array of objects, whether they stem from a client's concept or are born out of brand strategies. They include elements essential to spatial design projects, such as furniture and equipment.