Enosophia Winery
BRAND STRATEGY, BRAND NAMING
ANALYSIS
Collaborating with Bruketa&Žinić&Grey agency, I have developed Enosophia — a new wine brand from the Slavonian winery in Feričanci that has emerged as a result of the growth and development of its predecessor, the Feravino brand. The owners aimed to create added value for their consumers, not only by improving the quality of their products but also by promoting the sustainable development of Slavonia as a wine destination. The goal of this brand is to have a positive impact on the surrounding area, preserving tradition and the environment while contributing to the creation of a vibrant, educated, and simply better world around us.
The vineyards in this region were once entrusted to the care of vineyard managers - vinciliri. A healthy vine and an abundant harvest required attentiveness, discipline, and expertise because nature does not tolerate lazy caretakers. The wine manager served as a guiding light for the vineyard, and the vineyard reflected their character.
BRAND POSITIONING
Enosophia draws inspiration from these long-forgotten individuals, the embodiments of passion and dedication to their craft. The goal of this new brand is to make high-quality wines widely accessible, cultivate new wine enthusiasts, establish a new wine region, and create a better environment for oneself and others. Enosophia Winery has made significant improvements to its surroundings and aspires to be the ultimate example of creation. The brand's positioning is built on this concept.
IMPLEMENTATION
The name combines two words: eno- (Old Greek, enos meaning wine) and -sophia (Old Greek, sophia meaning love, wisdom). There is a multilayered word play between wine, love, and wisdom, whether it be from the perspective of the wine maker or wine consumer (lover). The brand strategy is further implemented through the first two wines under the new label of Enosophia, Trs No. 5 & Matarouge.