Canopy by Hilton Hotel Book
RESEARCH & BOOK CONCEPT, BRAND NARRATIVE, COPYWRITING
The Canopy by Hilton Hotel book offers an insightful retrospective on the design journey undertaken by Studio Franić&Šekoranja, the creative minds behind the hotel’s design. It also serves as a comprehensive tour guide, not only introducing guests to the hotel itself but also inviting them to explore the vibrant city of Zagreb, where it is situated.
The Canopy by Hilton hotel brand places a strong emphasis on interior design that draws inspiration from its local surroundings. Consequently, this book delves into the rich history and culture of Zagreb, shedding light on the social and economic events that have profoundly shaped the hotel's neighbourhood in the present day.
BOOK CONCEPT
The book's content is thoughtfully organized around four distinct guest profiles, each catering to specific interests. These profiles include Epicureans, dedicated to the pleasures of food and feasts; Nostalgic Bookworms, who cherish bygone eras; Hotel Dwellers, emblematic of business travellers who live out of their suitcases; and Culture Vultures, passionate about art and music.
Each category spotlights particular aspects of the hotel that mirror the history of Zagreb, the hotel's neighbourhood, and the creative vision of the designers. Guests are encouraged to peruse the book at their leisure, whether in the comfort of their hotel rooms or within the inviting confines of the hotel's library.
