Prošperin Coffee House
BRAND NARRATIVE, BRAND NAME, LOGO DESIGN
ANAYSIS
I was asked to develop a brand name and logo for the coffee house, formerly a part of the library and reading room, located in a 19th-century neo-Renaissance palace within the Jelsa Municipal House. During the construction of the palace, the city experienced a period of cultural, commercial, shipbuilding, and educational growth and prosperity.
The concept of ‘exchange’ essential to all of these fields, fostered development and prosperity through the exchange of goods, knowledge, and ideas. The café served as a gathering place for local intellectuals and a hub for the development of new ideas.
Although today's generations are familiar with the history of the building and the café, one important person has been forgotten: the janitor of the building, who ran a coffee house in the first half of the 20th century until his death in 1945. According to the elderly residents of the area, he used to make the best coffee one could taste in Europe at the time. Due to its proximity to the Ottoman Empire, he developed a secret recipe for a unique coffee blend. Among the residents, he was known as a warm and charming individual and an innovative coffee specialist.
BRAND NAME
The exceptional coffee served in the early 20th century was a testament to his open-minded approach, which largely contributed to coffee savouring. When he passed away, he took his secret recipe with him. The term ‘prosperity’ frequently emerged in the heritage of the place, and in the end, it was revealed that the janitor's name was Prošperin, which means ‘the one who prospers’ as a result of being curious, open and knowledgeable.
