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Copyright © 2019 Željka Zrnić

Brand Strategy

I work on brand strategies in fields of destination branding and branding in residential and public architecture,

hospitality & retail industry.

Research and data mining / Trend watching / Psychographic target audience analysis /

Preliminary perception test / Brand Concept / Brand positioning / Brand Image / Brand Architecture / Brand Touchpoints /

Naming / Copywriting and Tone of Voice

Design Concept

Design concepts based on previous brand strategies or independent research of destinations, spaces or particular building and interior as the blueprint for the further proces of architectural, spatial or product design.

Genius Loci / Brandscaping (translating verbal and visual narrative into  3d) / Material Board / Moodboard

FF&E and Spatial Design

Spatial and Furniture, fixtures & Equipment design with distinctive character based on previous research and design concept.


Creative Direction / CMF design / FFE design / Hand sketching / 2D drawings / 3D visualisation / Production supervision

Rhino 2D & 3D

Key Shot

Sketch Up

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Microsoft Office


Digital Skills



Basic Woodworking



Plaster Mold Making

Model Making

Analog Skills