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Copyright © 2019 Željka Zrnić

Prošperin is renamed, old coffee house in Jelsa, on the island of Hvar. It is placed within the late 19th century neo-renaissance palace. At the time the city's library was placed inside the building, while the reading room was the part of the coffee house. Late 19th and early 20th century was the time of the exchange of goods, ideas and knowledge, which all led to the prosperity of the community and resulted in building this old palace, well preserved until today. 

While younger generations are familiar with the history of the building, somehow they forgot about the one important man. It was a building's janitor who led the coffee house in the first half of the 20th century. He was famous for making the best coffee that could be tasted in Europe at the time. Due to the closeness to the Ottoman Empire, he had a secret recipe of mixing few different types of coffee. Among the older citizens of Jelsa, he remained remembered as the innovative, warm and charming coffee specialist who died in 1945 and took away with him the secret recipe. Just as the building itself was an aftermath of the prosperity, so the visionary man, opened to the new ideas, brought the prosperity to his community in terms of coffee delight. 

His name was symbolically Prošperin (meaning the one who prospers). 

Deliverables:  

 

Research and analysis

Brand positioning

Brand image

Naming

Brand touch-points

Copywriting

Visual identity

Interior design guidelines

    

Take a look to the Prošperin interior design project.

Year: 2018

Photography: Maja Rašić, Željka Zrnić

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Logo design is inspired by the spatial elements - distressed, layered walls and black bentwood chair lines. Prošperin character is the minimal illustration of the old fashioned, charming and elegant man dressed in a bartender tuxedo. The illustration is based on the real Prošperin who held the coffee palace in the first half of 20th century. 

Prošperin Dobronić (front row on the right) with his family, island of Hvar, 1930s.

 

Photo: Courtesy of Majda Dobronić.

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At the time the library was placed in the same palace, while the reading room was a part of the coffee house. The books and newspappers were important elements of the place in the first half of the 20th century. The menus are inspired by the old books with fabric and gold print covers.